You don't need to be good at everything
You need to be exceptional at what comes naturally—and strategic about everything else.
Discover your unique Strengths and transform how you work, lead, and succeed.
Discover your unique Strengths and transform how you work, lead, and succeed.
WHO I AM
WHO I AM
WHO I AM
Four decades of HR leadership meets Organizational Psychology – transforming individual’s CliftonStrengths from assessment results into lived potential.
Welcome. My name is Tricia Dunn-West, SPHR and Certified CliftonStrengths Coach.
I help people and teams unlock their potential through CliftonStrengths coaching.
For years, I watched talented people exhaust themselves trying to become "well-rounded"—fixing weaknesses instead of amplifying Strengths. They worked hard but felt stuck, undervalued, and unsure of their unique value.
Then they discovered their Strengths. Everything changed.
What I Do
I partner with individuals seeking clarity on their talents and career direction. I work with managers who want to develop their teams beyond generic training programs. And I help organizations build cultures where people actually want to stay and grow.
My Approach
This isn't about putting you in a box or giving you generic advice. It's about understanding your unique wiring and creating strategies that work for you—not for some idealized version of who you "should" be.
My Promise
You'll leave our work together with clarity about what makes you exceptional, confidence to leverage it, and concrete strategies for success.
CERTIFICATIONS
CERTIFICATIONS
CERTIFICATIONS
Experience coaching
Experience coaching
Experience coaching
500+
leaders and individuals.
Experience coaching
500+
leaders and individuals.
How It WorkS
Your Journey to
Strengths-Based Success
01
01
Discovery
Discovery
Complete the CliftonStrengths assessment and uncover your unique talent DNA.
Complete the CliftonStrengths assessment and uncover your unique talent DNA.
02
02
Understanding
Understanding
Deep-dive coaching sessions to learn what your Strengths mean and how to use them.
Deep-dive coaching sessions to learn what your Strengths mean and how to use them.
03
03
Application
Application
Create actionable strategies and apply your Strengths to real goals and challenges
Create actionable strategies and apply your Strengths to real goals and challenges
Who This Is For
Who This Is For
Who Will Benefit from CliftonStrengths
Backed by 50+
Years of Research
Discover who CliftonStrengths is designed to support—and how it helps people and teams thrive
Discover who CliftonStrengths is designed to support—and how it helps people and teams thrive
You will benefit if you are
Talented but feeling stuck or unfulfilled
Talented but feeling stuck or unfulfilled
Talented but feeling stuck or unfulfilled
Talented but feeling stuck or unfulfilled
Wondering if you're in the right role or career
Wondering if you're in the right role or career
Wondering if you're in the right role or career
Wondering if you're in the right role or career
Tired of trying to be someone you're not
Tired of trying to be someone you're not
Tired of trying to be someone you're not
Tired of trying to be someone you're not
Ready to understand what makes you exceptional
Ready to understand what makes you exceptional
Ready to understand what makes you exceptional
Ready to understand what makes you exceptional
Seeking a career change or advancement
Seeking a career change or advancement
Seeking a career change or advancement
Seeking a career change or advancement
Wanting to work from your Strengths, not fight your weaknesses
Wanting to work from your Strengths, not fight your weaknesses
Wanting to work from your Strengths, not fight your weaknesses
Wanting to work from your Strengths, not fight your weaknesses
Individuals
Individuals
Individuals
Individuals
You will benefit if you are
Losing good people to "better opportunities"
Losing good people to "better opportunities"
Losing good people to "better opportunities"
Losing good people to "better opportunities"
Dealing with low engagement or team conflict
Dealing with low engagement or team conflict
Dealing with low engagement or team conflict
Dealing with low engagement or team conflict
Doing generic training that isn't working
Doing generic training that isn't working
Doing generic training that isn't working
Doing generic training that isn't working
Want to develop each person's unique potential
Want to develop each person's unique potential
Want to develop each person's unique potential
Want to develop each person's unique potential
Ready to position people where they'll thrive
Ready to position people where they'll thrive
Ready to position people where they'll thrive
Ready to position people where they'll thrive
Building a Strengths-based team culture
Building a Strengths-based team culture
Building a Strengths-based team culture
Building a Strengths-based team culture
People Leaders & Their Teams
People Leaders & Their Teams
People Leaders & Their Teams
People Leaders & Their Teams
Real People.
Real Results.
What a few satisfied clients have to say...
I believe that knowing my Strengths allows me to use them when coaching but also makes me aware of how others may see me from their Strengths and allows me to adjust to be more open. Knowing your Strengths definitely makes you think about how you are working with others and how you may need to adjust to get the teams buy in or to understand you from a management position.
Dustin Williamson
Area Vice President of Operations/Georgia
Knowing my Strengths and potential blind spots has expanded my horizons to lead and serve the varied workforce my position requires. I think it is valuable to take the time to learn and grow as a leader. It makes the organization stronger and really leans into retention of those leaders and their teams.
Stephen Hendrix
Director of Customer Relations
Understanding what my Strengths are and how they interact with others in leadership positions within my branch helps to understand how I react to my colleagues and leaders. It shows what things to watch out for and how I can best benefit others. Tricia is a knowledgeable coach who helps us understand how our own individual Strengths work in tandem with others on our team.
Eric Cockrell
Clinical Supervisor, Columbia, South Carolina
Understanding my Strengths helps to maximize the effectiveness of my performance. But I also appreciate seeing the Strengths where I scored lower so I can strategically address the weaker areas. I find it to be very accurate and beneficial in both personal and professional capacities.
Greg Webb
Director of Operations Agape Care Group Aiken, SC Branch
I believe that knowing my Strengths allows me to use them when coaching but also makes me aware of how others may see me from their Strengths and allows me to adjust to be more open. Knowing your Strengths definitely makes you think about how you are working with others and how you may need to adjust to get the teams buy in or to understand you from a management position.
Dustin Williamson
Area Vice President of Operations/Georgia
Knowing my Strengths and potential blind spots has expanded my horizons to lead and serve the varied workforce my position requires. I think it is valuable to take the time to learn and grow as a leader. It makes the organization stronger and really leans into retention of those leaders and their teams.
Stephen Hendrix
Director of Customer Relations
Understanding what my Strengths are and how they interact with others in leadership positions within my branch helps to understand how I react to my colleagues and leaders. It shows what things to watch out for and how I can best benefit others. Tricia is a knowledgeable coach who helps us understand how our own individual Strengths work in tandem with others on our team.
Eric Cockrell
Clinical Supervisor, Columbia, South Carolina
Understanding my Strengths helps to maximize the effectiveness of my performance. But I also appreciate seeing the Strengths where I scored lower so I can strategically address the weaker areas. I find it to be very accurate and beneficial in both personal and professional capacities.
Greg Webb
Director of Operations Agape Care Group Aiken, SC Branch
I believe that knowing my Strengths allows me to use them when coaching but also makes me aware of how others may see me from their Strengths and allows me to adjust to be more open. Knowing your Strengths definitely makes you think about how you are working with others and how you may need to adjust to get the teams buy in or to understand you from a management position.
Dustin Williamson
Area Vice President of Operations/Georgia
Knowing my Strengths and potential blind spots has expanded my horizons to lead and serve the varied workforce my position requires. I think it is valuable to take the time to learn and grow as a leader. It makes the organization stronger and really leans into retention of those leaders and their teams.
Stephen Hendrix
Director of Customer Relations
Understanding what my Strengths are and how they interact with others in leadership positions within my branch helps to understand how I react to my colleagues and leaders. It shows what things to watch out for and how I can best benefit others. Tricia is a knowledgeable coach who helps us understand how our own individual Strengths work in tandem with others on our team.
Eric Cockrell
Clinical Supervisor, Columbia, South Carolina
Understanding my Strengths helps to maximize the effectiveness of my performance. But I also appreciate seeing the Strengths where I scored lower so I can strategically address the weaker areas. I find it to be very accurate and beneficial in both personal and professional capacities.
Greg Webb
Director of Operations Agape Care Group Aiken, SC Branch
I believe that knowing my Strengths allows me to use them when coaching but also makes me aware of how others may see me from their Strengths and allows me to adjust to be more open. Knowing your Strengths definitely makes you think about how you are working with others and how you may need to adjust to get the teams buy in or to understand you from a management position.
Dustin Williamson
Area Vice President of Operations/Georgia
Knowing my Strengths and potential blind spots has expanded my horizons to lead and serve the varied workforce my position requires. I think it is valuable to take the time to learn and grow as a leader. It makes the organization stronger and really leans into retention of those leaders and their teams.
Stephen Hendrix
Director of Customer Relations
Understanding what my Strengths are and how they interact with others in leadership positions within my branch helps to understand how I react to my colleagues and leaders. It shows what things to watch out for and how I can best benefit others. Tricia is a knowledgeable coach who helps us understand how our own individual Strengths work in tandem with others on our team.
Eric Cockrell
Clinical Supervisor, Columbia, South Carolina
Understanding my Strengths helps to maximize the effectiveness of my performance. But I also appreciate seeing the Strengths where I scored lower so I can strategically address the weaker areas. I find it to be very accurate and beneficial in both personal and professional capacities.
Greg Webb
Director of Operations Agape Care Group Aiken, SC Branch
I believe that knowing my Strengths allows me to use them when coaching but also makes me aware of how others may see me from their Strengths and allows me to adjust to be more open. Knowing your Strengths definitely makes you think about how you are working with others and how you may need to adjust to get the teams buy in or to understand you from a management position.
Dustin Williamson
Area Vice President of Operations/Georgia
Knowing my Strengths and potential blind spots has expanded my horizons to lead and serve the varied workforce my position requires. I think it is valuable to take the time to learn and grow as a leader. It makes the organization stronger and really leans into retention of those leaders and their teams.
Stephen Hendrix
Director of Customer Relations
Understanding what my Strengths are and how they interact with others in leadership positions within my branch helps to understand how I react to my colleagues and leaders. It shows what things to watch out for and how I can best benefit others. Tricia is a knowledgeable coach who helps us understand how our own individual Strengths work in tandem with others on our team.
Eric Cockrell
Clinical Supervisor, Columbia, South Carolina
Understanding my Strengths helps to maximize the effectiveness of my performance. But I also appreciate seeing the Strengths where I scored lower so I can strategically address the weaker areas. I find it to be very accurate and beneficial in both personal and professional capacities.
Greg Webb
Director of Operations Agape Care Group Aiken, SC Branch
I believe that knowing my Strengths allows me to use them when coaching but also makes me aware of how others may see me from their Strengths and allows me to adjust to be more open. Knowing your Strengths definitely makes you think about how you are working with others and how you may need to adjust to get the teams buy in or to understand you from a management position.
Dustin Williamson
Area Vice President of Operations/Georgia
Knowing my Strengths and potential blind spots has expanded my horizons to lead and serve the varied workforce my position requires. I think it is valuable to take the time to learn and grow as a leader. It makes the organization stronger and really leans into retention of those leaders and their teams.
Stephen Hendrix
Director of Customer Relations
Understanding what my Strengths are and how they interact with others in leadership positions within my branch helps to understand how I react to my colleagues and leaders. It shows what things to watch out for and how I can best benefit others. Tricia is a knowledgeable coach who helps us understand how our own individual Strengths work in tandem with others on our team.
Eric Cockrell
Clinical Supervisor, Columbia, South Carolina
Understanding my Strengths helps to maximize the effectiveness of my performance. But I also appreciate seeing the Strengths where I scored lower so I can strategically address the weaker areas. I find it to be very accurate and beneficial in both personal and professional capacities.
Greg Webb
Director of Operations Agape Care Group Aiken, SC Branch
I believe that knowing my Strengths allows me to use them when coaching but also makes me aware of how others may see me from their Strengths and allows me to adjust to be more open. Knowing your Strengths definitely makes you think about how you are working with others and how you may need to adjust to get the teams buy in or to understand you from a management position.
Dustin Williamson
Area Vice President of Operations/Georgia
Knowing my Strengths and potential blind spots has expanded my horizons to lead and serve the varied workforce my position requires. I think it is valuable to take the time to learn and grow as a leader. It makes the organization stronger and really leans into retention of those leaders and their teams.
Stephen Hendrix
Director of Customer Relations
Understanding what my Strengths are and how they interact with others in leadership positions within my branch helps to understand how I react to my colleagues and leaders. It shows what things to watch out for and how I can best benefit others. Tricia is a knowledgeable coach who helps us understand how our own individual Strengths work in tandem with others on our team.
Eric Cockrell
Clinical Supervisor, Columbia, South Carolina
Understanding my Strengths helps to maximize the effectiveness of my performance. But I also appreciate seeing the Strengths where I scored lower so I can strategically address the weaker areas. I find it to be very accurate and beneficial in both personal and professional capacities.
Greg Webb
Director of Operations Agape Care Group Aiken, SC Branch
I believe that knowing my Strengths allows me to use them when coaching but also makes me aware of how others may see me from their Strengths and allows me to adjust to be more open. Knowing your Strengths definitely makes you think about how you are working with others and how you may need to adjust to get the teams buy in or to understand you from a management position.
Dustin Williamson
Area Vice President of Operations/Georgia
Knowing my Strengths and potential blind spots has expanded my horizons to lead and serve the varied workforce my position requires. I think it is valuable to take the time to learn and grow as a leader. It makes the organization stronger and really leans into retention of those leaders and their teams.
Stephen Hendrix
Director of Customer Relations
Understanding what my Strengths are and how they interact with others in leadership positions within my branch helps to understand how I react to my colleagues and leaders. It shows what things to watch out for and how I can best benefit others. Tricia is a knowledgeable coach who helps us understand how our own individual Strengths work in tandem with others on our team.
Eric Cockrell
Clinical Supervisor, Columbia, South Carolina
Understanding my Strengths helps to maximize the effectiveness of my performance. But I also appreciate seeing the Strengths where I scored lower so I can strategically address the weaker areas. I find it to be very accurate and beneficial in both personal and professional capacities.
Greg Webb
Director of Operations Agape Care Group Aiken, SC Branch
I believe that knowing my Strengths allows me to use them when coaching but also makes me aware of how others may see me from their Strengths and allows me to adjust to be more open. Knowing your Strengths definitely makes you think about how you are working with others and how you may need to adjust to get the teams buy in or to understand you from a management position.
Dustin Williamson
Area Vice President of Operations/Georgia
Knowing my Strengths and potential blind spots has expanded my horizons to lead and serve the varied workforce my position requires. I think it is valuable to take the time to learn and grow as a leader. It makes the organization stronger and really leans into retention of those leaders and their teams.
Stephen Hendrix
Director of Customer Relations
Understanding what my Strengths are and how they interact with others in leadership positions within my branch helps to understand how I react to my colleagues and leaders. It shows what things to watch out for and how I can best benefit others. Tricia is a knowledgeable coach who helps us understand how our own individual Strengths work in tandem with others on our team.
Eric Cockrell
Clinical Supervisor, Columbia, South Carolina
Understanding my Strengths helps to maximize the effectiveness of my performance. But I also appreciate seeing the Strengths where I scored lower so I can strategically address the weaker areas. I find it to be very accurate and beneficial in both personal and professional capacities.
Greg Webb
Director of Operations Agape Care Group Aiken, SC Branch
I believe that knowing my Strengths allows me to use them when coaching but also makes me aware of how others may see me from their Strengths and allows me to adjust to be more open. Knowing your Strengths definitely makes you think about how you are working with others and how you may need to adjust to get the teams buy in or to understand you from a management position.
Dustin Williamson
Area Vice President of Operations/Georgia
Knowing my Strengths and potential blind spots has expanded my horizons to lead and serve the varied workforce my position requires. I think it is valuable to take the time to learn and grow as a leader. It makes the organization stronger and really leans into retention of those leaders and their teams.
Stephen Hendrix
Director of Customer Relations
Understanding what my Strengths are and how they interact with others in leadership positions within my branch helps to understand how I react to my colleagues and leaders. It shows what things to watch out for and how I can best benefit others. Tricia is a knowledgeable coach who helps us understand how our own individual Strengths work in tandem with others on our team.
Eric Cockrell
Clinical Supervisor, Columbia, South Carolina
Understanding my Strengths helps to maximize the effectiveness of my performance. But I also appreciate seeing the Strengths where I scored lower so I can strategically address the weaker areas. I find it to be very accurate and beneficial in both personal and professional capacities.
Greg Webb
Director of Operations Agape Care Group Aiken, SC Branch
I believe that knowing my Strengths allows me to use them when coaching but also makes me aware of how others may see me from their Strengths and allows me to adjust to be more open. Knowing your Strengths definitely makes you think about how you are working with others and how you may need to adjust to get the teams buy in or to understand you from a management position.
Dustin Williamson
Area Vice President of Operations/Georgia
Knowing my Strengths and potential blind spots has expanded my horizons to lead and serve the varied workforce my position requires. I think it is valuable to take the time to learn and grow as a leader. It makes the organization stronger and really leans into retention of those leaders and their teams.
Stephen Hendrix
Director of Customer Relations
Understanding what my Strengths are and how they interact with others in leadership positions within my branch helps to understand how I react to my colleagues and leaders. It shows what things to watch out for and how I can best benefit others. Tricia is a knowledgeable coach who helps us understand how our own individual Strengths work in tandem with others on our team.
Eric Cockrell
Clinical Supervisor, Columbia, South Carolina
Understanding my Strengths helps to maximize the effectiveness of my performance. But I also appreciate seeing the Strengths where I scored lower so I can strategically address the weaker areas. I find it to be very accurate and beneficial in both personal and professional capacities.
Greg Webb
Director of Operations Agape Care Group Aiken, SC Branch
I believe that knowing my Strengths allows me to use them when coaching but also makes me aware of how others may see me from their Strengths and allows me to adjust to be more open. Knowing your Strengths definitely makes you think about how you are working with others and how you may need to adjust to get the teams buy in or to understand you from a management position.
Dustin Williamson
Area Vice President of Operations/Georgia
Knowing my Strengths and potential blind spots has expanded my horizons to lead and serve the varied workforce my position requires. I think it is valuable to take the time to learn and grow as a leader. It makes the organization stronger and really leans into retention of those leaders and their teams.
Stephen Hendrix
Director of Customer Relations
Understanding what my Strengths are and how they interact with others in leadership positions within my branch helps to understand how I react to my colleagues and leaders. It shows what things to watch out for and how I can best benefit others. Tricia is a knowledgeable coach who helps us understand how our own individual Strengths work in tandem with others on our team.
Eric Cockrell
Clinical Supervisor, Columbia, South Carolina
Understanding my Strengths helps to maximize the effectiveness of my performance. But I also appreciate seeing the Strengths where I scored lower so I can strategically address the weaker areas. I find it to be very accurate and beneficial in both personal and professional capacities.
Greg Webb
Director of Operations Agape Care Group Aiken, SC Branch
Why CliftonStrengths?
Why CliftonStrengths?
Backed by
50+ Years of Research
Backed by 50+
Years of Research
CliftonStrengths isn't another personality test. It's based on decades of Gallup research into human excellence and performance.
Daily strengths users are
6x
more engaged at work
Daily strengths users are
6x
more engaged at work
Daily strengths users are
6x
more engaged at work
Daily strengths users are
6x
more engaged at work
Strengths-focused teams see
12.5%
higher productivity
Strengths-focused teams see
12.5%
higher productivity
Strengths-focused teams see
12.5%
higher productivity
Strengths-focused teams see
12.5%
higher productivity
Organizations report
7 - 23%
increase in performance
Organizations report
7 - 23%
increase in performance
Organizations report
7 - 23%
increase in performance
Organizations report
7 - 23%
increase in performance
This approach works because it's built on what you naturally do well — not forcing you into someone else's mold.
Take the Next Step
Ready to Discover What
Makes You Exceptional?
Whether you're investing in yourself or your team, the first step is simple
Let's talk (949) 933-7326.
For Individuals
Explore our opportunities and take the next step in your professional journey.
For People Leaders
Submit your inquiry today and discover how we can transform your team and their effectiveness
No pressure. No commitment. Just an honest conversation about your goals and whether Strengths coaching is right for you.
Take the Next Step
Ready to Discover What
Makes You Exceptional?
Whether you're investing in yourself or your team, the first step is simple
Let's talk (949) 933-7326.
For Individuals
Explore our opportunities and take the next step in your professional journey.
For People Leaders
Submit your inquiry today and discover how we can transform your team and their effectiveness
No pressure. No commitment. Just an honest conversation about your goals and whether Strengths coaching is right for you.
Take the Next Step
Ready to Discover What
Makes You Exceptional?
Whether you're investing in yourself or your team, the first step is simple
Let's talk (949) 933-7326.
For Individuals
Explore our opportunities and take the next step in your professional journey.
For People Leaders
Submit your inquiry today and discover how we can transform your team and their effectiveness
No pressure. No commitment. Just an honest conversation about your goals and whether Strengths coaching is right for you.
Take the Next Step
Ready to Discover What
Makes You Exceptional?
Whether you're investing in yourself or your team, the first step is simple
Let's talk (949) 933-7326.
For Individuals
Explore our opportunities and take the next step in your professional journey.
For People Leaders
Submit your inquiry today and discover how we can transform your team and their effectiveness
No pressure. No commitment. Just an honest conversation about your goals and whether Strengths coaching is right for you.
